OUR TRAINING PROGRAMS

 
 

Our trainings are practical "live" sessions taking into account the full spectrum of an optimum social strategy.

Topics covered range from understanding conversion goals to campaign analysis, targeting, mastering editing tools, optimizing campaigns, and various tools.

The idea for us behind these Master Class is broader than simply presenting the possibilities offered in terms of social strategy. In addition to lightening certain areas of shadows, we want to share our knowledge, our tips, our creativity in use and our processes allowing you to autonomously manage your next social campaigns on your favorite networks.

More than "training", we like to talk about "transfer of skills".

Our programs are available in private sessions (FR/EN) within your company or, several times a year, during group session throughout Europe (consult the program below of each training session to know the next group sessions or do not hesitate to contact us for more information).

Discover some of our brand new sessions

With a potential reach of your ads to 2,5 millions of people in Belgium, add Spotify to your social media marketing portfolio. From the use of Spotify Ad Studio to placements (Audio Ads, Video Ads, Podcast Ads) through the targeting options offered, discover the potential of the largest music streaming platform in the world for the placement of your ads.

Advertising on Facebook / Instagram is an extremely powerful medium ... when used correctly.

Through this Boot Camp, we will open your eyes to the possibilities of the platform and the incredible targeting available. Once you understand how it all works, you will be able to reach your goals and get an ROI that lives up to your expectations.

This Boot Camp will help advertisers / marketers with basic knowledge to better plan, budget and manage their Facebook / Instagram advertising campaigns for optimized ROI. You'll learn the basics and best practices for managing your Facebook ad campaigns, selecting the right goal, segmenting your target audiences, and setting up effective ads that meet your goals.

Discover the basics to make sure you can use Facebook / Instagram ads for your business in an effective and strategic way.

Program currently availablE IN PRIVATE SESSIONS. (FR/EN)

With the major changes that appeared at the beginning of the summer at the level of the Ads platforms, in particular, with the arrival of the tracking restrictions linked to IOS 14, we were forced to rethink our strategic assets, both in terms of audiences , scenarios than reading performance.

We had to review our way of imagining our campaigns, gain height by integrating a more complex strategic vision and integrating other media. A kind of rebirth which only cries out its first cries in the face of the other many changes announced...

Program currently availablE IN PRIVATE SESSIONS. (FR/EN)

FB/IG ADS AWARE PROGRAM

  • VISIO (ALL OVER THE WORLD): 2024/2025

The campaigns on Facebook and / or Instagram do not have any more secret for you but you are always in search of the last novelties, the last tips and / or the last tricks in terms of optimization? This program is for you! 4 sessions per year to find "between the pros" around the latest news in terms of ads and secrets to share "between friends" ;-)

In order to always have a head start, we spend a lot of time in the eve on the sphere "paid" (ads) Facebook & Instagram to, above all, to identify opportunities related to the various developments of these platforms (we do not do not always see them all but we talk about more than a hundred per quarter).

We have been offering private session tracking / update programs to many groups / agencies for years but many participants in our "public" versions (Boot Camp) came back with the desire to know more, to go more away and be "aware" as JCVD ​​looks like ;-)

It is today a reality with this FB / IG AWARE PROGRAM.

An "advanced" format that allows you to not only find yourself in a user-friendly way, but also to deliver updates of these platforms on a regular basis and the various possible optimizations.

Program currently available in group sessions on Brussels (BE) and Geneva (CH). ALSO AVAILABLE IN PRIVATE SESSIONS. (FR/EN)

 

FB/IG ADVERTISING FOR ONLINE SHOPPING

The idea behind this Master Class is to offer a vertical approach in a relatively broad field.

In addition to various optimization tips, we will cover the key elements of a strategic use of Facebook & Instagram Ads for maximizing a multi-product eCommerce site (pixel implementation, product catalog creation, Dynamics Ads implementation, use of new formats (eg Collection, Offers, ...), ...

Program currently availablE IN PRIVATE SESSIONS. (FR/EN)

The media must adapt to the medium on which it is viewed: your mobile is accessed 189 times a day, or more than 5 hours of daily use. Learn to script, frame and master the potential of your smartphone in 480 minutes. Welcome to a "vertical" world!

Fan stories whether on Snapchat, Instagram, Instagram TV, Facebook or even Youtube & Vimeo? In one day, you acquire the basics of framing, light and sound, you will learn to write a story, you will learn to control your smartphone and choose the essential accessories but also to quickly mount your images with a tool in line.

Cherry on the cake, we will give you the basics to surgically boost your Facebook & Instagram Stories on a receptive target.

Program currently availablE IN PRIVATE SESSIONS. (FR/EN)

This introductory program is a beginner-intermediate level course, ideal if you are a platform user (or not) but you are ready to learn more about using the potential of Pinterest Ads for your Business.

The idea behind this initiatory program is to give you a first look at Pinterest's potential for your business.

A first part "static" allows to give light on the tool:

  • Why use Pinterest ads?

  • Are Pinterest ads appropriate for your business?

  • How do sponsored ads work (Pinterest ad type)?

  • How to advertise on Pinterest (objectives, placement, audiences, ...)

  • How to track your results.

  • * Tips for your sponsored ads

Program currently availablE IN PRIVATE SESSIONS. (FR/EN)

 

MASTERING DATA THROUGH FACEBOOK ENVIRONMENT

Currently, no grouped session dates. Available in private sessions. (FR/EN)

During my various trainings and audits in many groups and agencies, I’ve always been surprised by the lack of knowledge in interpreting data to optimize and develop Social Paid campaigns on Facebook & Instagram. Beyond vanity KPI's, it’s also a look at false indicators or a lack of foresight in the evolution of this data requiring strategic adjustments.

Program currently availablE IN PRIVATE SESSIONS. (FR/EN)

Based exclusively on short vertical videos of 15 seconds or 60 seconds, punctuated by trendy music and a nice touch of humor, TikTok became the second most downloaded social media application in the world in 2018.

Downloaded by nearly 500 million installs on the Google Play Store in July 2019 and the second most downloaded social media application, TikTok is ALREADY invested by brands, institutions, and not only in the USA! Used on average 40 min per day by Tiktokers, TikTok offers a real visibility opportunity for brands.

This TIKTOK session is a unique format which takes place in half a day during which we will make you discover the potential of this platform.

Program currently availablE IN PRIVATE SESSIONS. (FR/EN)

Some of our past Paid Social Advanced Master Class >

More programs are coming. Do not hesitate to join our mailing list.