Facebook Marketing Consultants

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Facebook Marketing Consultants are a community of technical specialists, vetted for their expertise in setting up and troubleshooting Facebook’s most advanced signals products!

Since 2019, BWAT is a Facebook Marketing Consultants Partner, satisfying comprehensive requirements to help you feel confident you’re working with a partner you can trust. (*)

(*) IN 2020, BWAT HAS ALSO BECOME A META BUSINESS PARTNER (NEW NAME SINCE END 2021) UNDER THE FACEBOOK MARKETING PARTNERS FOR AGENCIES PROGRAM.

We are one of the few Belgian Marketing Partner supporting advanced Facebook pixel events & parameters, advanced matching, dynamic ads and catalog setups. We also support the Facebook Offline Conversions API, and advanced commerce platform Facebook pixel implementations (Shopify, Magento, WooCommerce,…).

By working with a Facebook Marketing Consultant, you can take advantage of Facebook’s most advanced ad solutions to:

  • Measure the true impact of your campaigns

  • Gain a deeper understanding of your customers

  • Make better, smarter marketing decisions

Your challenges? Our specialty!

Each of our team members has been certified by Facebook engineers, including hands-on coding exercises. We stand ready to help you with the technical heavy lifting required to get the most out of your Facebook advertising – allowing you to accurately track conversions that matter most to your business (including attribution across multiple ad sources), as well as creating & populating custom audiences for powerful targeting that helps defeat advertising waste.

Facebook Marketing Consultants are experts in setting up and troubleshooting Facebook’s signals products, including:

  • Facebook pixel

  • Pixel Events (Standard and Advanced)

  • Advanced Matching

  • Dynamic ads

  • Offline Conversion API

  • Catalog

Signals make a real difference

74% higher conversion rate by optimizing for conversions over clicks using the Facebook pixel (1)

2.4x lower cost per conversion when optimizing for conversions instead of clicks (2)


(1) A 2017 Facebook study in partnership with 7 advertisers across different regions and verticals. Results from two-week tests with 3 EMEA, 3 NA, and 1 APAC-based advertisers. Verticals included health and fitness, media, travel, eCommerce and retail.

(2) A 2016 Facebook study across 130K ad accounts results reflect: (1) All ad sets with 5+ daily conversions that were switched from conversion optimization to click optimization during a 1-month period in Q1 2016; only ad sets with non-zero conversions before and after the switch were considered. (2) 2.4x CPA increase reflects the CPA difference observed at the 50 percentile of all ad sets considered. (3) CPA measured on 1-day post-click basis.