META - FACEBOOK & INSTAGRAM DEEPDIVE
Active on Facebook and / or Instagram with paid campaigns for several months (solo, through an agency or an internal team)? Need an expert to look at the performance of your campaigns and possible optimizations?
Let’s deep dive in your “Paid Social” strategy!
Many tools can analyze the performance of your Facebook and Instragram advertising, and optimize all of your campaigns based on KPIs important for you, either in isolation or in an integrated strategy.
Taking the necessary distance to point out bottlenecks and other weaknesses of a "paid social" strategy is often difficult. With a solid experience and an objective perspective (we will not replace your team or agency ;-)), our goal is to point out the components requiring optimization in order to reach your objectives. More than a "technical" look, the analysis is meant to be "creative" in the use of the media (audiences, flow...).
WHO IS THIS DEEPDIVE FOR?
This audit is designed to management teams wishing to better understand campaign optimization, and also to operational teams willing to improve implementation. The performance of your campaigns with measurable results is our priority (do not talk to us about vanity KPIs!).
WHAT FORMAT?
This type of mission is performed under NDA. In order to analyze your set up correctly, we will need a "full admin" access to your Business Manager for the full audit duration.
The report (structured email) will highlight errors and rooms for improvement, the necessary optimizations as well as various recommendations for your future campaigns, both in terms of format and of follow-up. Our analysis and the resulting recommendations will consist in an overall approach, rather than in a "listing" analysis of each of your campaigns. Beyond technical aspects, our recommendations will cover the creative use of the media.
More than a simple quantified report, we also bring a fair dose of optimization and advice (for your internal teams or your agency) based on the various new features but also on the methodologies and tips & tricks that we have been able to test these months on various major accounts.
This deepdive is a factual and neutral external professional look (our goal is not to take over the management of your campaigns) bringing enormous value to management wishing to better understand the optimization elements to be discussed with these internal teams or their agency only for an operational person wishing to show power in his implementations
AT WHAT COST?
It is very hard to answer this question with no prior knowledge of yours campaigns and expectations. This type of audit heavily depends on the volume of campaigns to be analyzed and the complexity of the strategy (KPIs unique, cross-strategy…). There is also a difference to be made between an analysis of the past with recommendations and a projection towards the future based on new objectives.
A basic audit of an ads account with recommendations for optimizations can be delivered from 1.250 € VAT excluded. What if there is nothing to say and you are on the road to excellence? You only pay the basic screening that we do at the beginning of the mission (Be aware that we are very very smart and we rarely pass bad things ;-)).
GREAT NEW THIS YEAR: we offer in appendix this deepdive the possibility of a "live" session of half a day of skill transfer. More intended for operational teams wishing to immerse themselves in data and carry out these analyses, we will teach you, in the context of a private session in order to work on your campaigns, how to analyze and understand the performance of your campaigns but also to detect possible optimization points.
ABOUT THE AUDITOR
CEDRIC RAINOTTE - A social media strategist (ads), digital marketing specialist, public speaker, and paid social media advertising coach, Cédric Rainotte is ideally positioned to provide a holistic range of bespoke services to companies operating in niche sectors. By combining research, in-depth experience, passion and a results-based approach, Cédric creates strategies truly tailored to his clients’ needs.
When teaching, Cédric demystifies the fast-paced world of digital strategy, social media, marketing and public relations to show how businesses can benefit from powerful digital tools to improve their bottom lines through proven strategies. Cedric offers informative, engaging, and--, above all--, useful training.
Cédric dispose également des multiples certifications Facebook Certified. BWAT est également un Facebook Marketing Consultants Partner depuis Août 2019.
